Men’s grooming brand Beardo and Abhishek Bachchan today responded to Shehnaaz Gill’s tweet on World Beard Day. In her tweet, Shehnaaz questioned the hype around the Beard & that she was shocked that “Beards” had a celebratory day.
This irked Beardos from across the country who joined the conversation, sharing how the Beard represents more than just facial hair, or a style statement. Junior Bachchan in a reply fitting his classic philosophical approach to life reposted an illustration which Beardo had posted on their Instagram. It described how the Beard personifies the original traits of masculinity - being courageous, ballsy, stepping up & taking charge when others wouldn’t. The beard signifies a MAN who owns & takes pride in his OG Masculinity & identity, who lives by his own moral code, as opposed to being dictated by society.
Through this inspired illustration, Beardo celebrated World Beard Day, honouring the ultimate depiction of masculinity. The beard is not just a bunch of facial hair, it’s the physical embodiment of the character & values behind the man. The creative further elucidates that the act simple of shaving is a lot more than just taking off your facial hair but also somewhere leads to a personal compromise of your identity. Not only is the beard timeless & classy, it makes a statement about the kind of men who have the courage to don it & the patience to groom it.
Aligned with this belief, Beardos celebrated the beard in all its glory with this graphic. Raw. Real. Unfiltered #HairyMasculinity!
Shehnaaz Gill said, – “What’s all this hype around the Beard.. its got its own day now? Shaving se kya problem hai ? #WorldBeardDay. ” Joining the conversation, Abhishek Bachchan said, “Its not JUST a Beard.”
It's not JUST a beard.#WorldBeardDayhttps://t.co/HZPKywoC9H pic.twitter.com/5dmkVNIMbI
— Abhishek ???????????????????????????????? (@juniorbachchan) September 3, 2022
Commenting on this, Sujot Malhotra CEO Beardo said, “Beardo has been a voice for the beard and OG masculinity, right from the start. We truly stand for #HairyMasculinity. Most Men Shave because society expects them to – the omnipresent lockdown Beards being a case in point. To us beardos , the act of not shaving is following our will. It’s nothing short than our crown and we wear it with that pride”
Also Read: Abhishek Bachchan to be awarded with the Leadership in Cinema Award at IFFM 2022
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