Watch: Salman Khan promotes Akshay Kumar’s next release Rustom : Bollywood News

Cross promoting films on different platforms has become a norm for every new release that hits the screens. However an actor promoting someone else's film is something that we seldom see. Well doing exactly that was none other than Salman Khan, whose recent release Sultan rocked the box office.

Sharing a video of Salman talking about Akshay Kumar's soon to release film Rustom on the film's official Instagram handle, the makers added, "Here's @beingsalmankhan telling us which movie to watch on this 12th August. #10DaysToRustom @akshaykumar @ileana_official @egupta @zeestudiosofficial @kriarj.entertainment @zeemusiccompany".

Watch: Salman Khan promotes Akshay Kumar’s next release Rustom

Later reposting the video on his own account, Akshay added, "So guys Sultan @beingsalmankhan has spoken, are you listening? #10DaysToRustom".

Here's @beingsalmankhan telling us which movie to watch on this 12th August. #10DaysToRustom @akshaykumar @ileana_official @egupta @zeestudiosofficial @kriarj.entertainment @zeemusiccompany
A video posted by Rustom (@rustommovie) on Aug 2, 2016 at 7:41am PDT