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Last Updated 19.01.2020 | 8:22 PM IST



Vivek Oberoi announced as the brand ambassador of Seva Day

Vivek Oberoi, who recently participated at the ‘Women Empowered event in support of Sewa Day’ recently, inspired over 120 guests to walk the walk as he did so gallantly.

The said event, which was sponsored by Sun Mark Ltd in association with Sterling Media, was held to raise awareness for ‘Sewa Day’. Reena Ranger (Chairwoman & Founder of Women Empowered- WE) said that, “The satisfaction and humility of doing good is reward enough with the added benefit of benefiting others -we make a living by what we get but a life by what we give. We must encourage philanthropy amongst ourselves. People such as Mr. Oberoi, who have dedicated so much of their time towards helping those less fortunate, are a source of great inspiration to all of us.”

Besides introducing Vivek as Sewa Day’s newest ambassador, she added that he was able to use Women Empowered as the platform to share his experience with others. Reena Ranger, on behalf of WE, presented the trustees of Sewa Day with a cheque for £5,000 to help them to continue their work. Another £2000 was raised on the night bringing the total to £7000 raised by the WE community.

Manoj Ladwa (Founder and CEO of the MLS Chase Group and Sewa Day trustee) addressed the audience by saying, “Sewa is that special thing that will never come back to us once given. Vivek Oberoi, by pledging to be an ambassador further enforced his mission to support the cause. Sewa Day does not choose social activities; it is your choice and could be as simple as speaking for a little time with someone who was lonely.” Meanwhile, Arup Ganguly (Chairman of Sewa Day) said: “We are honored and delighted to announce that Vivek Oberoi is going to serve as an ambassador to Sewa Day. Through his public profile and activism, we hope that many others join hands with us on Sewa Day this year on 5th October, all over the world. On behalf of Sewa Day.”

Vivek Oberoi, on his part, said: “I was going through a difficult point in my life, and then one day my mum said I should come with her to the memorial hospital and I saw children dealing with cancer and my problems seemed ridiculous and so small in comparison. That kick-started my journey and I realized there was so much to do in life. I try to reach out and tell people that this (Sewa) is incredible. I think Sewa Day is a great platform and that it should be a celebration of humanity. It’s the most satisfying feeling. Let Sewa Day on October 5th be the beginning.”

An integral part of the event involved a Q & A session which was hosted by the celebrated film-maker Gurinder Chadha, OBE with Vivek Oberoi. She posed questions such as whether he felt his fame hindered or helped his charity work and his thoughts on how the inequalities in India would be addressed by the newly elected Indian Government. When asked on his views about charitable work being done in India, he touched upon some of his concerns saying that he felt that every religion had the concept of Sewa so deeply embedded in their culture, but unfortunately charity work had become a fashion of sorts and for those actually doing charitable work genuinely, they were becoming detracted from their work.

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