Veteran Bollywood producer Vashu Bhagnani is stepping beyond the studio floor and onto centre court as he ventures into the world of sports. His company, Vashu Bhagnani Industries Ltd. (VBIL), is coming on board as the owner of teams in the World Tennis League (WTL), further strengthening his presence at the core of the league.
For an industry figure best known for backing crowd-pleasing Hindi films, this move marks a significant expansion of his brand into global live sport. With the World Tennis League aiming to strengthen its connection with Indian audiences, Vashu Bhagnani Industries Ltd. (VBIL) steps in as a partner that understands both spectacle and scale.
Describing the association as a natural extension of his entertainment DNA, Vashu Bhagnani says the partnership is about emotion as much as it is about sport. “I’ve spent my life telling stories on the big screen, and the World Tennis League is another kind of story – played out live, point by point, in front of passionate fans,” said Vashu Bhagnani. “Owning a team with WTL allows us to bring the energy of cinema to centre court, and to create an experience where world-class tennis and entertainment exist on the same stage.”
He adds that the goal is not merely to lend a name to a franchise, but to build a team and fan culture that reflects the spirit of his films aspirational, emotional, and relatable to a wide audience.
Under the current framework, VBIL is set to attract prominent names to the World Tennis League. As team owner, Vashu Bhagnani will play an active role in assembling a high-impact squad.
For the World Tennis League, VBIL will be shaping everything from player reveals and jersey launches to courtside experiences with the same commercial instinct that drives a big-banner film release. With top players like Novak Djokovic, Aryna Sabalenka, Iga Świątek, Nick Kyrgios, Alexander Zverev, Elena Rybakina, Simona Halep, and Casper Ruud having featured in previous editions, this India edition promises to be even bigger.
Positioned as much as a “show” as a tournament, the World Tennis League is a franchise-based format that combines top international players with leading Indian talent in a fast-paced team competition. Staged over a compact schedule, the league offers world-class tennis alongside entertainment segments and a festival-like atmosphere, catering to both stadium audiences and broadcast viewers.
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