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Last Updated 25.04.2024 | 11:12 PM IST
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Twitter India launches an all-new #BiggBoss emoji

en Bollywood News Twitter India launches an all-new #BiggBoss emoji

Bigg Boss is one of the most popular and controversial show of the Indian Entertainment Industry, and Twitter has been the center stage for discussions. Every season, while contestants compete inside the Bigg Boss House, their supporters live-Tweet every development from the House and cheer their favourite contestants on.

Twitter India launches an all-new #BiggBoss emoji

Since its inception, the show has cemented its popularity on Twitter. In fact, in 2021, Bigg Boss emerged as one of the most talked-about TV shows on Twitter in India. In keeping with the show’s raging popularity, Twitter has launched an all-new emoji celebrating viewers’ love for Bigg Boss. The emoji, a half-and-half red and blue coloured chat symbol with ‘Bigg Boss’ in its center, is a vibrant depiction of the conversations that the show rakes up among viewers and fans on Twitter. It can be triggered by Tweeting with #BiggBossTwitter, #BBTwitter, #BiggBoss, #BiggBossTelugu, #BiggBossMarathi, #BiggBossTamil, #BiggBossKannada and #BiggBossMalayalam.


Speaking of the launch, Cheryl-Ann Couto, Partnerships Manager at Twitter India, said, “Each year, the #BiggBoss conversation is one of the biggest entertainment conversations on Twitter in India, across languages. People take to Twitter to live-Tweet and discuss the show’s highlights and show support for their favourite contestants. The service has become a second screen for fans of the show to continue engaging with it. While the Hindi edition of the show continues to be the biggest in terms of volume of conversation on Twitter, other language editions, especially BiggBoss Telugu, Tamil, and Marathi are rapidly growing. We wanted to recognize and celebrate this vibrant, growing audience and conversation with a special custom emoji.”

While the emoji is a vibrant addition to the Bigg Boss conversation, there is more than one way for fans to follow this conversation on Twitter. People can also follow the Bigg Boss Topic to stay tuned into what fellow fans on the service are talking about. Topics use machine learning to deliver subject-specific Tweets to people’s timelines, making it easier to follow conversations that they’re most interested in. People can also follow specific updates related to the show through the specially curated Event pages for Bigg Boss Tamil, Bigg Boss Telugu, and Bigg Boss.

ALSO READ:Bigg Boss 15: Shilpa Shetty comes out in support of Shamita Shetty; says “I am so proud of how gracefully you’ve handled yourself and the situation”


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