Tiger Baby founders Zoya Akhtar and Reema Kagti talk about launching the new vertical – Tiger Telly : Bollywood News

Tiger Baby, the production house known for its compelling storytelling, has launched Tiger Telly - its dedicated advertisement vertical focused on short-format content. Tiger Telly will specialize in television and digital commercials, music videos, and brand films while staying true to Tiger Baby’s core philosophy of impactful storytelling.

Tiger Baby founders Zoya Akhtar and Reema Kagti talk about launching the new vertical – Tiger Telly

With an emphasis on creative collaboration, Tiger Telly aims to work closely with like-minded creators to develop high-quality content. The vertical will offer a full suite of creative studio services, handling both execution and production to ensure precision in every project. The initiative has already made a mark with a diverse portfolio of campaigns, including the Yas Island Campaign, Tarun Tahiliani’s Summer Wedding Campaign, Nykaa Waali Shaadi, Arks featuring Ranbir Kapoor, as well as projects for Ariel, Spinny, and other brands.

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Speaking about the launch, filmmaker Zoya Akhtar shared, “We want to tell stories in all formats, and Tiger Telly is the natural extension for us. We are really excited for all the upcoming collaborations and further exploration through this vertical.” Reema Kagti, co-founder of Tiger Baby, added, “Tiger Telly has already been a part of a variety of projects, and we aim to continue doing that, combining short-form content with impactful storytelling.”

With this new venture, Tiger Baby aims to bridge the gap between advertising and storytelling, ensuring that every piece of content is both visually striking and culturally relevant. The production banner has shared a detailed description of its body of work on the Tiger Baby’s official website.

Also Read: Zoya Akhtar and Reema Kagti on pushing boundaries: “We started our company, Tiger Baby, so that we could control our narrative and tell our story”