In 2022, Aryan Khan, the son of Bollywood superstar Shah Rukh Khan, launched his luxury streetwear brand D’yavol X whose advertisement featured his superstar father Shah Rukh Khan. Now, in the latest campaign, he brings together his father and his sister Suhana Khan for a new advertisement.
A new promo was launched on Friday with Shah Rukh Khan and his daughter Suhana Khan showcasing the upcoming clothing line in collaboration with Disney, launching on March 17. “The collab you didn’t know you needed… BUT every good story deserves a sequel,” SRK captioned the post.
“On the day dedicated to women… its the most awesome to share screen with my daughter! And of course the elder son did his job too… love you both,” SRK wrote in the comments section.
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In a recent interview with GQ India, Aryan Khan talked about experiencing his father's work ethic first-hand during the first ad shoot for the clothing line. “It’s always a pleasure and a learning experience. People talk about his work ethic, but experiencing it first-hand was really exciting. He has a wealth of knowledge, which makes my job easier,” he said.
Talking about his brand, Aryan said that Shah Rukh Khan brings sanity and maturity to his edgy brand. He said, “Some things that would take me some time to wrap my head around were seamless for him. Our brand is edgy, so he’s around to keep some semblance of sanity and respectability, otherwise, there could be too much madness. Because we are an age-agnostic brand, I think we have an interesting balance: I have a more contemporary way of thinking; my father brings a dose of maturity into it. Having perspectives from both ends allows the brand to align with our collective vision as well, which is to appeal and cater to everyone, from a 10-year-old to a 70-year-old.”
Meanwhile, Aryan Khan is all set to debut as a director in Stardom, produced by Red Chillies Entertainment. He is poised to step into the director's chair with his debut project, a six-episode series. It promises to be a star-studded affair with cameo appearances from some of Bollywood's biggest names, including Shah Rukh Khan himself, along with Ranbir Kapoor, Ranveer Singh, Karan Johar, and Bobby Deol. Headlining the series is Lakshya Lalwani, who is set to portray a central role in this fictionalized narrative offering viewers a glimpse into the inner workings of the Hindi film industry.
ALSO READ: Aryan Khan on his directorial debut with Stardom: “I have to look into every detail, every shot and every angle”
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