Shah Rukh Khan helps his frustrated son in coming up with brand logo in Aryan Khan-directed ad campaign, watch video : Bollywood News

Following their working together as voice-over artists in The Lion King Hindi version, Shah Rukh Khan has become the face of his son Aryan Khan’s luxury brand D’yavol X. For the same, the Khan junior directed his father for the ad campaign and fans can’t get enough of the intensity in the eyes of both of them.

Shah Rukh Khan helps his frustrated son in coming up with brand logo in Aryan Khan-directed ad campaign, watch video

In the ad campaign, Aryan Khan is frustrated while working on a blackboard and developing the ideas and perfect logo for his brand. Words such as ‘quintessential’ and ‘timeless’ are written on the board but he is not very satisfied with it. He throws the chalk away and strikes a line on the board with red paint. Soon, Shah Rukh Khan enters the screen and notices the board. He picks up the paintbrush and strikes a line across making it a cross mark. This is the new logo of D’yavol X.

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Aryan has studied Bachelor of Fine Arts, Cinematic Arts, Film and Television Production, School of Cinematic Arts at University of Southern California. In December 2022, Aryan Khan and co-founders Bunty Singh and Leti Blagoeva marked their foray into the luxury lifestyle business by unveiling D'YAVOL, their passion project. The three entrepreneurs aim to bring consumers the best global experiences and authentic products across fashion, beverages, and exclusive events.

On the work front, Shah Rukh Khan was last seen in Pathaan. The film’s collections crossed Rs. 1000 crore at the worldwide box office. It released in theatres on January 25, 2023. The film stars Deepika Padukone and John Abraham. Siddharth Anand directs it. He will also be seen in Atlee's Jawan in June 2023. The film stars Vijay Sethupathi and Nayanthara. Deepika is making a cameo. He also has Rajkumar Hirani’s Dunki. The film is backed by Shah Rukh Khan’s Red Chillies Entertainment. It will release on the big screen on December 22, 2023. The film stars Taapsee Pannu in the lead role. The film also stars Satish Shah and Boman Irani. It is a story about immigration. Dunki has already been shot in Mumbai, Budapest and London.