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Last Updated 28.03.2024 | 10:44 PM IST
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Ranveer Singh and Adidas launch India’s largest flagship store in New Delhi 

en Bollywood News Ranveer Singh and Adidas launch India’s largest flagship store in New Delhi 

Bollywood actor Ranveer Singh gave a power-packed performance at the Adidas store launch in New Delhi.

Adidas recently opened the doors of its largest flagship store in the country. Situated in New Delhi’s bustling shopping hub - Select CityWalk, the store combines digital innovation, unique shopper experiences and an unmatched product experience to create a new benchmark in retail. The store’s grand launch was marked by Bollywood actor and Adidas brand ambassador, Ranveer Singh, who captivated the crowd with his high-voltage energy and power-packed performance. The excitement was palpable, with the OG hypebeast officially unboxing and opening the doors of the state-of-the-art concept store.

Ranveer Singh and Adidas launch India's largest flagship store in New Delhi 

Ranveer Singh and Adidas launch India’s largest flagship store in New Delhi 

Spread across two floors with a retail footprint of 6800 Sq. ft, the store features the very best of the brand across sport and style including the widest range of football apparel and footwear, the latest Originals designs and collaborations alongside an extensive women’s portfolio including Adidas by Stella McCartney.

Speaking about the new flagship store launch, Sunil Gupta, Senior Director, brand Adidas, India said, “We’re confident that with the new Adidas store at Select City Walk, we have created an unrivalled experience for shoppers. Ours most digitally enhanced store ever and a hub of creativity and innovation, this store is the very best expression of our brand all in one amazing blockbuster destination”.

He further added, “The new store is going to be more than a retail experience for the consumer. Whether its customizing apparel and footwear in the Delhi Lab, getting exclusive access to the premium Y-3 collection for the first time in retail or experiencing the World Cup frenzy through the specially curated football-inspired approach tunnel to the store, this is a place for consumers from all corners of Delhi and beyond to come together for an unmatched retail experience”.

Replete with vibrant creativity, the store’s design language has been infused with interesting local elements such as custom-made wooden props and carpets by local artisans, wall art inspired by the signature hand embroidery work of Delhi and Mughal motifs, juxtaposed with modern aesthetics like contemporary patterns, frosted acrylic and neon backlighting, sandstone and terrazzo podiums, monolithic tables, hype collectables, infinity mirrors and the largest digital footwear wall.

Also Read: “Pathaan will showcase Deepika Padukone in her hottest and coolest self,” says director Siddharth Anand


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