In a powerful display of commitment to sustainability, Garnier, the world's largest beauty brand certified by Cruelty Free International, hosted an impactful beach clean-up drive at Mumbai's iconic Juhu Beach as a build up for World Environment Day which is celebrated on June 5. The clean-up drive saw a dedicated team of volunteers, led by popular actress Pooja Hegde, along with social media influencers and college students.
The beach clean-up initiative, which is a part of Garnier's ongoing Green Beauty program, aimed to raise awareness about environmental issues and also to tackle the issue of plastic pollution head-on. Supported by over 2,000 volunteers across eight cities—Mumbai, Chennai, Vizag, Pondicherry, Puri, Goa, Mangalore, and Kasargod—the event demonstrated the collective impact achievable through unified action. Pooja Hegde, the event's celebrity champion, shared her enthusiasm, "I'm inspired by Garnier’s resolve towards creating a sustainable movement through small yet impactful steps such as a beach clean-up. I urge everyone to take one green step in their daily lives. We after all have only one earth to take care of.”
Anshuman Wanchu, General Manager – Garnier at L’Oréal India, said, "At the core of everything we do is a drive to create beauty that is good for you and for the planet. We are committed to moving to Zero Virgin Plastic in our packaging by 2030 and today, 65% of our products are made from renewed or recycled plastics. While we do all this at our end, we want to take consumers along as we encourage them to take #OneGreenStep. The Beach Green-up across India was one such initiative as we look to encourage and inspire young consumers to live more sustainably.”
Andrew Almack, Founder and Chief Executive Officer at Plastics For Change added, "We all need to do our part to prevent plastic from entering the ocean and to use plastic waste as a resource for generating life-changing income for the waste collectors who rely on this as their source of livelihood. We are grateful for our partnership with Garnier to help change both the social and environmental impact of plastic pollution."
Garnier has partnered with Plastics for Change, a social enterprise launched with a mission to use plastic waste as a resource for addressing social issues, collecting, and recycling plastic, while enabling informal waste collectors, waste entrepreneurs, and their families to improve their overall livelihood.
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