After animation and superhero films, it’s now the turn of Aamir Khan starrer 3 Idiots to come out with retail merchandise including branded T-shirts and even converse shoes! The collection was showcased at a gala event in Mumbai, with Aamir Khan walking the ramp.
Vinod Chopra Films and fashion retailer Pantaloons have collaborated to launch the 3 Idiots apparel and accessories collection which includes 10 hand drawn Doodle T shirts, designed by Aamir Khan during the making of the film. Aamir was in an ‘Aal Izz Well‘ mood and dressed in one of the Doodle T-shirts for the ramp walk. He was very jubilant about his creation and said, ”I hope people like my doodles.”
”It is very exciting for Pantaloons to associate with a movie like 3 Idiots and an actor of the calibre of Aamir Khan. Such a unique film required a new approach to replicate its irrepressible spirit.” said Mr. Sanjeev Agrawal, CEO, Pantaloons.
Apart from the Aamir Khan Doodles tees, the collection also includes replicas of t-shirts worn by Aamir Khan in the film, tees inspired by the film, garments worn by Madhavan and Sharman Joshi in the film, as well as replicas of garments and jewellery worn by Kareena Kapoor in the film.
Shoppers will also be able to add the Converse 3 Idiots range shoes to their collection, which will be retailed out of all Planet Sports (a part of Future Group) stores in the country. The designs based on the moods and characteristics of the movie consists of three basic ranges-worn by Aamir Khan in the movie and seven specially designed doodle collection range-sketched and designed by Aamir Khan.
3 Idiots is directed by Rajkumar Hirani and stars Aamir Khan, Kareena Kapoor, R Madhavan, Sharman Joshi and Boman Irani.