Karan Johar is happy. In line with the strategy that Karan and FOX had for the staggered release of My Name Is Khan across the globe, the Shah Rukh Khan starrer has over the last few weeks seen a global release across USA, Germany as well as France. Not just did the film invite attention from the discerning audience, it also saw favourable reviews coming its way from reputed international critics, something which was a reason for joy for Karan Johar.
“That’s right; the film was reviewed very well in all New York papers. We opened in a very limited engagement at Angelica Film Centre where only prestigious art house cinema from across the globe is screened. It was a matter of pride for us to see people so much interested in our film”, says Karan Johar who traveled globally with his film.
“The film has indeed transcended across boundaries”, continues Karan, “It has released in Germany as well as France now. In the weeks to come, we would also be releasing in Russia as well as many other territories. People at FOX are planning it all out. MNIK has truly emerged as the first global film to be coming out of India and doing well commercially as well.”
One wonders though, if the theatrical release of My Name Is Khan across the globe would actually see much moolah coming the films away. After all the DVDs of the film are already out, so how many can be expected to pay for a theatre ticket.
“But the DVDs have been released only in India. Globally, we are yet to come out with home video”, clarifies Karan.
Meanwhile, there has been so much said and written about the eventual box office fate of MNIK in India. While speculations are being made from all quarters, does he wish to confirm how exactly has it fared eventually?
“Well, in India MNIK has been a huge hit. In overseas, it is the biggest ever hit. See, MNIK is a very different film. It is not your quintessential entertainer. It doesn’t have comedy and popular music which is staple diet for Bollywood followers. Still, it netted 75 crores just in India. Even in overseas, it has been the number one grosser ever. If we talk about the cumulative business between Indian and overseas, it is amongst the Top 3 Bollywood films ever”, Karan states some hard facts before signing off.