Marriage, it’s a union in view of affection. Period! Millennials are transmitting the message loud and clear—and recent trends have only revealed that there is a major no-no to customary relational unions. Everything has changed; even the environment at weddings is very different now. In the past, it was mush loaded and melodramatic, but that’s not the case anymore. Gone are days when the bride ‘Just smiled like a mannequin’! Today, a performance by the bride herself at her wedding is one of the coolest trends. The urge to make the big day as ‘happening’ as possible has radically altered affairs.
And how can we miss discussing the seven wows, which form the building blocks of an Indian Wedding! The seven vows/promises which are sworn by the bride and groom during the auspicious ceremony! The asceticism in which a couple is bound during those seven promises is just seamless for any power in the universe to contain. Couples don’t even shy away laughing at the funny side of these promises.
Taking a cue from here, Manyavar recently rolled out a TVC titled ‘Naye Rishte Naye Vaade’. The TVC is a must watch– primarily for two reasons. First, with this film Virushka are reinterpreting with a fun take, the wedding vows. The duo is speaking for the youth and putting the point across– what marriage means to them today- a commitment to trust, respect and above all, be equals. How the 7 vachans make any marriage roll on a daily basis and keep the love and respect alive.
And secondly it features Virat Kohli and Anushka Sharma. Yes –and the duo like always, look adorable together! They have a near perfect chemistry which can be easily sensed; Virat Kohli is totally smitten by his ladylove.
The institution of marriage has experienced a sea of change in our country with the current generation taking it on as a partnership in the truest sense of the word. They usually go through the ceremony barely understanding the ‘saat vachans’ they are taking. With this film, the brand brings to light a great cause—that is to make the youth understand the feeling embedded to the vows. Understanding is deeper–more rooted than knowledge, it always is. We are sure you cannot deny this!
Without much ado, watch the film and make promises!