Lisa Haydon lends an ethereal charm to Ridhi Mehra’s first-ever bridal couture collection-Nooreza

Renowned model and actor Lisa Haydon turns muse for Ridhi Mehra’s glamorous and transcendental bridal couture collection.

By Bollywood Hungama News Network -

December 12, 2022 - 5:48 PM IST

In December 2012, Ridhi Mehra launched her own clothing line in New Delhi, drawing inspiration from antique and European fashion. The company sells its products through its flagship store in New Delhi, a special e-commerce site, and a few multi-brand stores. In the world of fashion, Ridhi Mehra's company, noted for its flirtatious, feminine silhouettes, marks its tenth year. Ridhi Mehra, the creator and driving force behind the namesake label, will unveil the ‘First-Ever Bridal Couture Collection – Nooreza’ with model and actor Lisa Haydon, who served as the brand's inspiration, to honour a timeline full of hopes, dreams, struggles, and achievements. Lehengas, drapes, sarees, anarkalis, and embroidered jumpsuits are all part of the Nooreza line.

Lisa Haydon lends an ethereal charm to Ridhi Mehra’s first-ever bridal couture collection-Nooreza

A celebration edits in its truest essence, marking a glorious decade in Ridhi Mehra’s journey, Nooreza has renowned supermodel and actor Lisa Haydon who turned muse for the opulent bridal couture collection campaign. Shot at the breath taking Sheesh Mahal in Haryana, the palatial ambience along with its deep-rooted history and legendary grandeur mirrors the brand's narrative of glory, nostalgia, memories and celebration.

The collection weaves a new-age bride’s dream on rich fabrics such as tulle, organza, georgette and chiffon. Crafted in charismatic styles, Nooreza is an epitome of artisanal excellence. The collection reinterprets traditional thread work enhanced with multicoloured thread hand embroidery with jewelled enhancements, bright monotone pastel hand embroidery with organza embroidered 3D work and gota appliqué thread work. Every piece is adorned intricately with a thoughtful blend of innovative experience. Pearls, crystals, and sequins along with the classic resham, dori, beads, cut dana, gota, and zari work feature throughout the collection.

Commenting on her new collection, Ridhi Mehra in a statement said, “With our 10th-year celebration collection Nooreza, we wanted to recreate and reimagine some of our most iconic pieces over the years while giving it a touch of contemporary times. Lisa Haydon adorning the Nooreza collection is coming full circle. Bringing this whole collection together with her is a milestone wrapped with nostalgia, pride and gratitude for the glorious days gone by."

Speaking about collaborating with Lisa Haydon, Ridhi Mehra says, "Lisa Haydon was our first celebrity showstopper to don the very first Ridhi Mehra runway collection back in 2014. Her enigma, her charm and her stunning iconic aura complements our vision of the celebratory Ridhi Mehra woman. Lisa Haydon adorning the Nooreza collection is coming full circle. Bringing this whole collection together with her is a milestone wrapped with nostalgia, pride and gratitude for the glorious days gone by."

Actor Lisa Haydon added, “From walking for Ridhi Mehra’s 2014 runway show to the biggest ever couture campaign, I am so proud to celebrate Ridhi Mehra’s 10 years journey wearing her exquisite bridal couture collection - Nooreza. It’s Ridhi Mehra’s first ever bridal couture collection and I am happy I got to be part of her glorious journey.”