The five days of fashion extravaganza, Lakme Fashion Week 2019 Summer/Resort concluded today. Gully Boy star Ranveer Singh turned showstopper for the label Love Gen on the last day of the five-day fashion extravaganza at Lakme Fashion Week Summer/Resort 2019 edition. Ranveer, along with a bunch of rappers hip-hopped their way on the ramp. Love Gen, the label founded by Bhavana Pandey, Dolly Sidhwani and Nandita Mahtani took inspiration from Ranveer Singh and Alia Bhatt’s upcoming feature, Gully Boy and put together ‘Gully Gen’—a collection that’s an ode to hip-hop and its influences on street culture. The Gully Boy cast, complete with rappers, walked the runway clad in menswear jackets, hoodies and T-shirts adorned with statement slogans from the film.
The fashion collection by LoveGen with its light fabrics and prints like cotton single jersey and French terry also features the film’s thematic expression with slogans such as ‘Mere Gully Mein’, ‘Straight Outta Gully’ etc. Gully Boy's collaboration with LoveGen with its distinctive and vibrant collection resonates with what the hip shopper truly wants.
Zoya Akhtar was earlier quoted, "Gully Boy is the voice of the streets. It’s the swag and the survival that comes with self-expression. This clothing line will appeal to anyone who shares the same ethos. Freedom, choice, rebellion, individuality, poetry and above all hip hop."
Ranveer Singh for Love Gen at Lakme Fashion Week Summer/Resort 2019
Ranveer was clad in an all-black hip hip uniform of a white tee, joggers and a hoodie.
Ranveer completed his look with shades and sneakers.
Ranveer Singh was in his element as he posed for the shutterbugs with the founders of Love Gen
Ranveer also performed on the lush Jio Gardens ground to the thronged audiences attnding the fashion week.
Inspired by the underground rap scene in Mumbai, Ranveer Singh plays the lead in this underdog story set in the slums of Dharavi, while Alia Bhatt portrays his unconventional love interest. The film also stars Siddhant Chaturvedi and Kalki Koechlin in pivotal roles.
Directed by Zoya Akhtar, Gully Boy is produced by Ritesh Sidhwani and Farhan Akhtar under the banner of Excel Entertainment in association with Tiger Baby and this film on the underground rap movement in India is slated to release on February 14.