The next global rookies LE SSERAFIM (KIM CHAEWON, SAKURA, HUH YUNJIN, KAZUHA, and HONG EUNCHAE) unveiled their highly anticipated music video for ‘Impurities’.
The video instantly grips the viewers by visualizing the process of impurities getting mixed, utilizing a sophisticated projection technique called projection mapping. Five members, all dressed in white, showcase their elegant, and clean-cut choreography that elevates the sound throughout the entire video in a building encased in concrete.
Complemented by Hip-Hop rhythm and mellow chord progressions, LE SSERAFIM’s R&B track "Impurities" shares the hurt and impurities they have endured throughout their journey and how these are medals of the times they withstood and have overcome. "Impurities" is also the theme music for HYBE’s Original Story "Crimson Heart" which will be released later this month as webtoon and web fiction. HUH YUNJIN is yet again featured on the credit for "Impurities", after being a part of the song from their debut album "Blue Flame".
With their sophomore EP ANTIFRAGILE, LE SSERAFIM earned their title as the fastest girl group in the history of K-pop to enter Billboard 200, debuting straight into TOP 15 at #14, only six months after their debut. They also are the first and only K-pop group who debuted in 2022 to top Billboard’s World Albums Chart.
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