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How Kriti Sanon’s choice of roles in 2024 made her a bankable Bollywood star again

en Bollywood News How Kriti Sanon’s choice of roles in 2024 made her a bankable Bollywood star again

2024 marked a significant turning point in Kriti Sanon’s career, reestablishing her as one of Bollywood’s most bankable stars. After a few years of mixed fortunes, Kriti delivered two successful films in quick succession: Teri Baaton Mein Aisa Uljha Jiya and Crew. These films not only brought critical acclaim but also proved to be commercial hits, collectively generating a profit of nearly ₹50 crore for their producers. This resurgence not only reminded the audience of her incredible talent but also solidified her position in an industry driven by box office numbers.

How Kriti Sanon's choice of roles in 2024 made her a bankable Bollywood star again

How Kriti Sanon’s choice of roles in 2024 made her a bankable Bollywood star again

Kriti’s last major hit was in 2019, a year that turned out to be a milestone in her career. With Housefull 4 bringing in massive collections and Luka Chuppi earning the love of the audience, Kriti was at the top of her game. However, the years that followed were a mix of opportunities and challenges, with her films struggling to replicate the same level of commercial success. The year 2024 changed that narrative and put Kriti back in the spotlight, proving that her star power remained as bright as ever.

The first success of 2024 came with Teri Baaton Mein Aisa Uljha Jiya, a romantic comedy that paired Kriti Sanon with Shahid Kapoor. Released in February 2024, the film had a significant budget of ₹75 crores and grossed ₹133.64 crores at the worldwide box office. While these numbers were slightly underwhelming considering the cost of production, the film emerged as a semi-hit. Its saving grace was its non-theatrical revenues. The movie’s appeal as a light-hearted romcom with chart-topping music and a charismatic star cast made it a lucrative proposition for TV and digital platforms. These ancillary earnings allowed the film to generate an approximate profit of ₹20 crores, making it a valuable addition to Kriti’s filmography. The chemistry between Kriti and Shahid was widely appreciated, and the film cemented her ability to shine in relatable, audience-friendly narratives.

The real triumph came a few weeks later with Crew, released in March 2024. With a budget of ₹70 crores, the film emerged as a box office juggernaut, raking in ₹157.08 crores worldwide. This gripping tale surprised critics and audiences alike with its compelling storyline and stellar performances. Kriti’s role in the film was particularly celebrated, as it showcased her ability to handle intense narratives with depth and poise. Beyond its theatrical success, Crew was a financial winner for its producers, who secured profitable deals for its music, TV, and OTT rights. These additional revenues pushed the overall profits of the film to an impressive ₹25 crores, making it one of the most rewarding projects of the year. Kriti’s performance was pivotal in the film’s success, proving that she could carry a film with complex themes and appeal to a global audience.

The success of these two films has drawn parallels to Kriti’s landmark year in 2019. However, the achievements of 2024 carry a deeper significance. While 2019’s success largely relied on multi-starrer projects like Housefull 4 and safe genres like romantic comedies in Luka Chuppi, her 2024 films highlighted her ability to shine in both commercial and substantial roles. They also demonstrated her evolving maturity as an actress capable of headlining diverse genres and delivering box office hits.

Kriti Sanon’s remarkable comeback in 2024 is a testament to her resilience and ability to connect with audiences across varying cinematic landscapes. Her stellar performances, combined with strong content and effective marketing strategies, have made her a force to reckon with in Bollywood once again. With two profitable films under her belt and her career back on track, Kriti is poised for greater achievements in the coming years.

As Bollywood moves into 2025, all eyes are on Kriti’s next ventures. The year 2024 not only reaffirmed her position in the industry but also set the stage for a promising future. Her ability to bounce back, coupled with her knack for choosing projects that resonate with both audiences and critics, ensures that Kriti Sanon will remain a star to watch for years to come.

Also Read: Kriti Sanon’s ethnic looks that are perfect for a festive Makarsankranti makeover

More Pages: Teri Baaton Mein Aisa Uljha Jiya Box Office Collection , Teri Baaton Mein Aisa Uljha Jiya Movie Review


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