Bollywood superstar Katrina Kaif has officially been announced as the Global Brand Ambassador for Maldives Marketing and Public Relations Corporation’s (Visit Maldives) international campaign, The Sunny Side of Life. The collaboration comes at a key moment for the destination’s Summer Sale Campaign aimed at boosting global tourism to the island paradise.
Katrina Kaif, one of Indian cinema’s most celebrated actors and a widely respected entrepreneur, brings her global influence and glamour to this role. Her involvement is expected to enhance the international profile of the Maldives and attract a wide range of travellers—from luxury seekers to adventure enthusiasts.
In her statement about the partnership, Katrina said, “The Maldives represents the pinnacle of luxury and natural beauty — a place where elegance meets tranquillity. I’m honoured to be chosen as the face of the Sunny Side of Life. This collaboration is about bringing the finest travel experiences to global audiences, and I’m excited to help people around the world discover the unique charm and world-class offerings of this extraordinary destination.”
Katrina’s appointment aligns with Visit Maldives' vision of blending glamour and travel to showcase the country’s exotic offerings—from its white-sand beaches to vibrant marine ecosystems and opulent overwater resorts. As someone with a massive global following and strong appeal across demographics, Katrina is a strategic choice to lead this campaign.
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Mr Ibrahim Shiuree, CEO & MD of Visit Maldives, added, “We are thrilled to welcome Katrina as our Global Brand Ambassador. Her vibrant personality and strong connection with audiences worldwide make her a perfect representative for the Sunny Side of Life, the World’s Leading Destination for the past 5 consecutive years, especially as we start our Summer Sale push in key markets around the world.”
The ongoing Summer Sale Campaign includes exclusive travel deals across a wide spectrum of accommodations—ranging from high-end resorts to family-friendly stays. Currently live in global markets such as the UK, Russia, Italy, Germany, and India, the campaign aims to drive bookings for Summer 2025 and beyond.
With Katrina Kaif as its face, Visit Maldives is all set to draw in travellers eager to explore the country’s luxury and serenity.
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