For a special endorsement of a leading jewellery brand, Bebo would be seen in a completely Indian look. Also, this is the first time ever that Kareena is endorsing a jewellery brand and hence she wanted to make sure that she looks simply stunning.
Kareena would be endorsing two different brands of the same group – Gitanjali Jewels’ Bridal Collection Jewellery and Multitasking Jewelry for Women.
The decision of choosing Kareena for this special range of jewellery was arrived upon after the makers carried a special survey in which majority people responded that they would like to see Kareena in a bridal get-up.
Kareena’s dress for this campaign has been designed by ace fashion designer Manish Malhotra.