In a significant legal victory, the Delhi High Court on Friday granted interim protection to veteran Bollywood actor Kajol Devgan, safeguarding her personality rights against unauthorised and harmful use of her identity, including in artificial intelligence-generated content.
A bench of Justice Jyoti Singh passed an ad-interim injunction restraining several defendants from using Kajol’s name, image, voice, likeness or other personal attributes for commercial purposes without her consent. This includes merchandise, posters or promotional materials that exploit her identity for profit. The court also directed the immediate removal of obscene, pornographic and defamatory material circulating online that misuses the actor’s persona. A detailed order is expected to follow that will specifically address the emerging risks posed by deepfakes and other forms of AI-manipulated content.
In explaining the interim protection, the court noted that Kajol had demonstrated a prima facie case for protecting her personality and publicity rights against unauthorised exploitation and digital misuse. Legal experts on identity rights say this trend reflects a broader judicial emphasis on controlling AI-generated misuse. The Kajol case follows similar actions by the Delhi High Court in recent months, where several prominent figures have sought legal measures to curb deepfake videos, cloned audio and online impersonations that could harm reputation or dilute personal branding.
Judges have underscored that while legitimate uses such as satire, commentary and news reporting remain protected, clear limits exist when someone’s identity is exploited for unauthorised commercial gain or degrading content.
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