Varun Dhawan starrer Judwaa 2 is set to record a big Friday collection fuelled by strong advance bookings for the film. The makers of the film opened advance bookings across India on Sunday and Judwaa 2 has recorded superb collections across territories. Exhibitors and distributors are thrilled with the trend of the festive family entertainer that releases this Friday.
“Varun is an extremely likeable star and is the biggest youth icon of the country. The advance booking numbers only go to show this as there is huge demand from across all territories,” says Kamal Gianchandani, CEO PVR Cinemas. Echoing a similar sentiment about the film’s business Rajender Singh, Chief Programming Officer, INOX Cinemas adds, “The advance booking of Judwaa 2 has been very promising and is amongst one of the strongest response that a film has received in recent years for a partial holiday period. We are expecting a very good weekend and hoping the movie will get in good footfalls across all INOX multiplexes”.
If that wasn’t all, the exhibitors also predict that Judwaa 2, being directed by the king of comedies – David Dhawan, will be a runaway hit with its strong content that is appealing to audiences across age-groups. This is a huge plus for an out-and-out Masala entertainer. “Judwaa 2 is showing tremendous buzz and advance booking is strong across our 300 screen Pan India. Looking forward for a blockbuster week with extended holiday on Monday,” says Devang Sampat Director, Strategic Initiatives, Cinepolis.
Revenue pockets where comedies are loved are showing massive positive response for Judwaa 2. “Gujarat has traditionally been a superb market for comedies and looks like Judwaa 2 is set to take a big opening thanks for the content and the youth appeal of Varun Dhawan. The advance booking is extremely strong. This is definitely going to bring smiles back at the BO,” says Balakrishna Shroff, Director, Shringar Films.