Setting a mark for its innovative and unique marketing approach, the makers of Jab Harry Met Sejal have introduced the characters of the film in the most unusual ways. Giving a further insight on Shah Rukh Khan’s character ‘Harry’, the marketers have introduced one of the most interactive chat bots on Facebook for fans to engage with the lead character on the digital medium.
This activity makes them the first Indian film to have a chat bot with an immersive experience using multiple conversation pieces. Apart from generic conversations, the chat bot will also give users an opportunity to create their custom posters, participate in a travel based personality quiz, get access to videos and win merchandise. Fans can interact with this chat bot on the Red Chillies Entertainment’s Facebook page. The tech innovation of the chat bot has been planned keeping in mind Shah Rukh Khan’s character who is a tour guide in the upcoming release Jab Harry Met Sejal. This will help the fans understand his character alongside the various promotional activities. Known to stand out for its innovative marketing skills, the chat bot activity is another step forward for Red Chillies Entertainment in the game of keeping up the interaction with their digital audience on a daily and one-on-one basis.
Here’s what Harry has to say about the chat bot
The chat bot has already engaged more than half a million times in a day of its launch. Evidently, the digital audience is loving the idea of interacting with their favourite character Harry. It has given them a chance to get all the first-hand information about Jab Harry Met Sejal and its latest developments.
Produced by Red Chillies Entertainment, the film is slated to release on August 4, 2017.