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Last Updated 16.07.2024 | 10:58 PM IST
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EXCLUSIVE: “Expecting Munjya to make Rs 100 crores would be silly of me,” says director Aditya Sarpotdar, crediting content over stars for success of recent films

en Bollywood News EXCLUSIVE: “Expecting Munjya to make Rs 100 crores would be silly of me,” says director Aditya Sarpotdar, crediting content over stars for success of recent films

Aditya Sarpotdar's horror film Munjya has become a box-office sleeper hit, exceeding expectations set before its release. The film, featuring a cast of relatively rising actors, is currently on track to enter the Top 10 Week One grossers of 2024. Speaking exclusively to Bollywood Hungama before the film's release, Sarpotdar discussed his hopes for Munjya's box office performance. He spoke about the importance of matching expectations to a film's budget.

EXCLUSIVE: "Expecting Munjya to make Rs 100 crores would be silly of me," says director Aditya Sarpotdar, crediting content over stars for success of recent films

EXCLUSIVE: “Expecting Munjya to make Rs 100 crores would be silly of me,” says director Aditya Sarpotdar, crediting content over stars for success of recent films

Aditya Sarpotdar’s expectations from Munjya’s BO performance

"Box office numbers should correlate to the size of the project and the budget," he stated. "Today, if I say I want Munjya to make Rs 100 crores, it is silly for me to expect that because it is not a film made at that budget." 

Aditya Sarpotdar speaks on the audience’s shifting preferences

Sarpotdar noted the changing landscape of cinema, where audiences are increasingly prioritizing strong content over star power.  He cited the success of Laaptaa Ladies and Malayalam films in the Hindi belt as evidence of this trend. "People are giving a lot more preference to content over casting," he observed.  "Films like Munjya coming at this point give us confidence that good numbers are possible because audiences want something fresh."

Current status of Munjya’s box office performance

As of today, Munjya has collected approximately Rs 36.50 crore, trailing closely behind Article 170 (Rs 38.82 crore) and surpassing films like Yodha, Mr. & Mrs. Mahi, and HanuMan (Hindi). However, the release of Kartik Aaryan's Chandu Champion this week is expected to impact Munjya's business.

Speaking of the film, it stars Sharvari Wagh and Abhay Varma along with Mona Singh and Sathyaraj. The film is produced under Dinesh Vijan’s Maddock Films. It is the fourth installment of Maddock’s supernatural universe. 

Also Read: EXCLUSIVE: Aditya Sarpotdar says Munjya aims to live up to Stree legacy; calls Shraddha Kapoor starrer “trendsetter film” in horror-comedies

More Pages: Munjya Box Office Collection , Munjya Movie Review


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