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Last Updated 29.05.2024 | 9:04 PM IST
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Curio Cottage, India’s leading jewellery brand, personifies legacy and innovation with its appealing accessories

en Bollywood News Curio Cottage, India’s leading jewellery brand, personifies legacy and innovation with its appealing accessories

The jewellery market in India is flourishing by leaps and bounds, showcasing richness and skilled craftsmanship with adaptable trends. Making beautiful adornments widely available through offline and online purchases, Curio Cottage is by far one of the most loved jewellery brands in India. In the bustling metropolis of Mumbai, amidst the glittering array of jewellery stores, Curio Cottage stands for its elegance and sophistication.

Curio Cottage, India’s leading jewellery brand, personifies legacy and innovation with its appealing accessories

Founded in 1971 by the visionary Mr. Lal, this renowned brand has carved a niche for itself in the hearts of jewellery enthusiasts, blending tradition with modernity to create timeless masterpieces. From its humble beginnings, Curio Cottage has emerged as a leader in the industry, with multiple outlets across Mumbai. The flagship store, nestled in the historic precincts of Colaba, adds more value to the brand's enduring legacy.

Additional boutiques in Khar and Lower Parel's Palladium Mall cater to a diverse clientele, while the exclusive Silver By Curio Cottage store in Santacruz offers a haven for aficionados of real silver contemporary jewellery. For over five decades, Curio Cottage has remained at the forefront of the jewellery industry, earning accolades and admiration from patrons across generations.

Renowned for its exquisite craftsmanship and innovative designs, the brand has garnered a loyal following among women of all age groups and influential personalities alike. From Bollywood divas like Kareena Kapoor Khan, Kiara Advani, Alia Bhatt and Kriti Sanon among others to leading ladies from various walks of life, Curio Cottage's creations have adorned the necks and wrists of the elite.

Anand Bathija and Ekta Bathija, third-generation custodians of the Curio Cottage legacy, have played a pivotal role in steering the brand to new heights of success. Under their dynamic leadership, Curio Cottage has transcended boundaries, creating trends rather than following them. Anand Bathija reflects on their journey, stating, "At Curio Cottage, we believe in pushing the boundaries of creativity and innovation. Our aim is not just to meet but to exceed the expectations of our discerning clientele."

Adding to it, Ekta Bathija revealed, "Our collections are a reflection of our commitment to craftsmanship and quality. Each piece is imbued with a sense of timeless elegance, yet infused with a modern twist that resonates with today's fashion-forward consumers." Indeed, affordability is another hallmark of Curio Cottage's success. With accessories starting from Rs 1000 onwards, the brand ensures that luxury is accessible to all, without compromising on quality or design.

In keeping with the digital age, Curio Cottage launched its online store, www.curiocottage.in, in 2021, offering customers the convenience of shopping for their favourite accessories with just a click. This move not only highlights the brand's commitment to innovation but also its dedication to meeting the evolving needs of its tech-savvy clientele.

Also Read: Ananya Panday and Aditya Roy Kapur unveil new commercial for Amazon Fashion Summary The rumoured couple have turned brand ambassadors for its new campaign ‘Fashion on Amazon, Har Pal Fashionable’


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