Recently, Denver appointed Saif Ali Khan as its brand ambassador. Considering Saif's carefully cultivated image of being a super dude, the brand creator, Vanesa Care found him to be the perfect personification of Denver's brand proposition - 'cool is hot'.
Mr. Saurabh Gupta, Director, Vanesa Care said, "By taking the cowboy route in our earlier advertising, we had already carved a unique, 'rugged yet suave' niche for Denver over the years. With Saif, we plan to take Denver to the next level, connecting the target group with their subliminal aspiration to be hot, because they are cool."
Adds Saif's, "I am very particular about both the brand as well as the big advertising idea that I associate with. I loved the macho fragrances of Denver and was very excited to be associated with a brand storyline that portrays a protagonist who is 'cool, gutsy, completely self assured and supremely confident of his magnetic appeal to the opposite sex. The shoot was challenging, yet great fun!"
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