Amul butter’s latest print campaign is probably their fastest take till date on a current happening. The brand this time capitalized on Minissha Lamba’s customs fiasco. The story was, as we know by now, about Minissha getting detained at the airport for undisclosed jewellery that she was carrying.
Amul, on the other hand, has quickly used the scenario and made a tongue in the cheek billboard ad out of it which goes, ‘Lamba wait at airport! Amul Daily Custom’.
Interestingly, Minissha herself tweeted the image saying, “This is hilarious!!” Quite a sporty girl, isn’t she?