'DK Bose' has been catching on and how amongst the youth. The song from Delhi Belly, starring Imran Khan, has created waves for its unorthodox lyrics.
As always, capturing the heartbeat of the populace is Amul's latest campaign based on the song with the tag line, 'Kha Kha, Amul Roz, Amul Roz, Kha!' and a saying, 'Amul the big Bose of Butters'.
As seen in the picture above, the Amul girl is seen with the caricatures of Imran, Kunaal and Vir in their Delhi Belly look.