Check out: Alia Bhatt and Shah Rukh Khan go on a bike ride : Bollywood News

Alia Bhatt is all set to come together with Shah Rukh Khan for Gauri Shinde’s directorial Dear Zindagi. Going the unusual way for promotions, the film’s first look poster was launched today with a quirky twist.

Check out: Alia Bhatt and Shah Rukh Khan go on a bike ride

The Gen Y star took to Twitter to voice some questions she had from life, in short videos which she addressed to #DearZindagi. She got her life answers from none other than Shah Rukh Khan, who’s known for his quick wit. The poster was launched following the Twitter banter, which started yesterday, between the two stars.

#DearZindagi, What's up with this Monday? @iamsrk pic.twitter.com/A5xOH23okb
— Alia Bhatt (@aliaa08) October 17, 2016

Hmmm need to figure this out? Ok gimme a little time to brush my teeth, just woke up. Getting back to u. https://t.co/i4T2PD9rbb
— Shah Rukh Khan (@iamsrk) October 17, 2016

@iamsrk #DearZindagi pic.twitter.com/g1gzQTUX4K
— Alia Bhatt (@aliaa08) October 17, 2016

Yeah yeah yeah the imapatience of youth!!! https://t.co/FM2NKVvVL9
— Shah Rukh Khan (@iamsrk) October 17, 2016

.@aliaa08 maybe the promise of another better day, will quell the Monday blues. Anything else???#DearZindagi pic.twitter.com/f0yPdY2dNS
— Shah Rukh Khan (@iamsrk) October 17, 2016

#DearZindagi, This Tuesday isn't working for me!! @iamsrk pic.twitter.com/Zi7wQ1nmyw
— Alia Bhatt (@aliaa08) October 18, 2016

This @aliaa08 has no sense of timing. But I have to answer her....wherever I am. Hope the poster helps. #DearZindagi pic.twitter.com/VuNfdbj3dM
— Shah Rukh Khan (@iamsrk) October 18, 2016

This approach adds to the innovative marketing strategies that Red Chillies Entertainment has been known for.

On the other hand, the poster features the vibrant Alia, who plays the protagonist in the film, along with Shah Rukh Khan. The friendly, playful vibe between the two is palpable as they pose with bicycles in the poster. SRK and Alia’s unconventional casting and the evident camaraderie are certainly generating a great deal of interest amongst the audience.

A story about life and its little joys, Dear Zindagi is about Kaira, a budding cinematographer in search of the perfect life. A chance encounter helps her gain new perspective, as she discovers that happiness is all about finding comfort in life's imperfections.

Dear Zindagi has been jointly produced by Gauri Khan, Karan Johar and Gauri Shinde under the banners of Red Chillies Entertainment, Dharma Productions, and Hope Productions respectively and is slated to hit the cinemas on November 25, 2016.