BTS Army spread love for newly released single ‘Butter’ with 300 million tweets around the world

By Monica Yadav -

May 24, 2021 - 4:37 PM IST

BTS fans ‘ARMY’ are loving BTS’ new single, ‘Butter’, and are showing their passion on Twitter, where fans Tweeted about ‘Butter’ over 31 million times worldwide on launch day, and more than 300 million Tweets in a month leading up to the single’s release. ‘Butter’ was released on May 21st at midnight ET, followed by a world premiere performance on May 23rd at 8 pm ET at the 2021 Billboard Music Awards (BBMAs).

BTS Army spread love for newly released single ‘Butter’ with 300 million tweets around the world

Prior to the release of ‘Butter’, Twitter launched special emojis for BTS’s fans around the world to share their excitement for the single’s launch. Each emoji could be added to Tweets using the hashtags #BTS_Butter with Butter logo, as well as #BTS, #방탄소년단 and #BTSARMY with BTS and ARMY’s yellow logo. Twitter also surprised ARMY by releasing two new hashtags #SmoothLikeButter, with a melting butter image reflecting the lyrics, and #Got_ARMY_Behind_Us, to show BTS’s love towards ARMY, following the single’s release on May 21st.

BTS also released Tweets for ‘Butter’ via BTS’s official handle, @bts_bighit, and BTS members’ handle, @BTS_twt. Following the release of ‘Butter’, BTS won the 'Top Social Artist Award', 'Top Duo/Group', 'Top Selling Song', and 'Top Song Sales Artist' at the Billboard Music Awards (BBMAs) held on May 24th. Of note, BTS won the 'Top Social Artist Award' for the fifth consecutive year. During the BBMAs, BTS also performed 'Butter' and expressed their gratitude to fans around the world. During the three hours from 2pm to 5pm ET when the BBMAs were held, fans worldwide sent over 14.4 million Tweets related to BTS.

[#오늘의방탄] Butter로 돌아온 버터소년단! 아니고 방탄소년단???? 아미들 벌써 지치긴 이르다구 ( ͡° ͜ʖ ͡°)~???? 뻐터! 뻐터! 뻐터! #BTS #방탄소년단 #BTSARMY #BTS_Butter #Got_ARMY_Behind_Us pic.twitter.com/D4wgESkJdz
— BTS_official (@bts_bighit) May 21, 2021

Fans in countries including South Korea, the United States, Indonesia, Brazil, Japan, the Philippines, Mexico, Thailand, India, and Peru were among the most vocal in their anticipation for and celebration of ‘Butter’ on Twitter, driving the most conversations. Fans across the world used the following hashtags to talk about ‘Butter’ and share their excitement: #BTS_Butter #BTS #방탄소년단 (BTS) #BTSBackWithButter #BTSARMY #SmoothLikeBTS #GetItLetItRoll #ButterToday #SpreadTheButter #SmoothLikeButter.

Yeon Jeong Kim, Head of Global K-pop Partnerships at Twitter, said, “#BTSARMY is very passionate and well-known for their love for new BTS releases, and ‘Butter’ showed their fans reaching new heights in celebrating their favorite artists. From sharing their anticipation for the new single to sharing their reactions as it happened to commemorate the sights and sounds of the music video starting right after the release, BTS’ fans shared all of this together via Twitter. Twitter will continue to support BTS and ARMY staying connected through public conversations worldwide without any barriers.”