The Bollywood Hungama Style Icons Summit and Awards 2024 was held today, May 2. The second panel discussion was on ‘Style and Showbiz: Perfect Partners or Mutual Beneficiaries?’ and it was attended by Gauahar Khan, Mugdha Godse, Tejasswi Prakash, Shriya Pilgaonkar and Sumeet Vyas. These actors talked about the impact of fashion shown in cinema.
Gauahar Khan said, “I believe films, especially in India, are such an integral part of our lives, that you can’t really draw the line on what the impact is going to be in the personal lives of the audience. For example, when Maine Pyar Kiya (1989) was released, weren’t we all wearing a cap that said ‘Friend’? No matter how hideous it looked on our salwar kameez, we still wore it (laughs). Today, we’d be like ‘Oh my God’! But that was the influence the film had.”
Gauahar continued, “The low-cut blouse that Madhuri Dixit wore in Hum Aapke Hai Koun (1994) is a trend even today. People request ‘Choli thodi neeche karna’, ‘woh dori laga dena’. Showbiz has such an impact that you can’t really take your eyes away from it.”
Often, clothes shown in films lead to cheap imitations in the market. When asked if there’s a downside, she replied, “I don’t know if that’s the downside. The way I see it, there are people who cannot probably afford higher fashion or expensive fabric but they still desire to look like actors on screen. I am sure the fashion designers are not happy about it. They must be like ‘Oh my God, Sabyasachi or Manish Malhotra are getting copied’!”
She also remarked, “Today, we know the names of these designers. When Manish Malhotra started in films, no one knew who he was. Today, we know that those kurtas that Madhuri Dixit donned in Dil To Pagal Hai (1997) that we started wearing with those bra tops inside and everyone went crazier, it was possible because of a man named Manish Malhotra. Hence, designers have much to thank the audience for that they are today; where they are. So, whether it’s cheap or not, or whether it costs Rs. 150 or Rs. 1.50 lakhs, I think the showbiz and style will also rock together.”
Mugdha Godse, meanwhile, observed, “I feel that when the outfit is being sold on the road and the masses are buying it, then it’s a mark that the clothes are a super hit!”
Shriya Pilgaonkar exulted, “It might be controversial for me to say it but the artistry in some of the knockoffs are phenomenal! If I was a brand, I’d be like, ‘Wow, let us work together’. Hence, I would not like to look down upon people who try to make a certain popular design accessible for more people.”
The second edition of the Macho Hint presents Bollywood Hungama Style Icons Summit and Awards 2024 in association with Cinema Waale Film and Television Productions LLP and Across Media Solution, is slated to be held on May 2, 2024, at Taj Lands’ End in Mumbai. The highlights of the award show apart from the invigorating panel discussions are expected to be big names like Ajay Devgn, Kartik Aaryan, Ananya Panday, Janhvi Kapoor and so many more. The awards are Presented by Macho Hint, Co-Powered by TVS Raider, Premium Lingerie Partner Amante, Astrology Partner Astrotalk, Gold Partner Senco Gold & Diamonds, Stylish Footwear Partner Red Chief, Stylish Watches Partner Poze Sonata, Outdoor Partner Bright Outdoor and Venue Partner Taj Hotels.
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