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Last Updated 26.11.2020 | 10:49 PM IST



Bhumi Pednekar, supermodel Karlie Kloss and South Korean actress Park Shin-Hye have this in common and it is related to Swarovski 

Bollywood News

Bhumi Pednekar has carved a niche for herself with her phenomenal acting skills and her fight towards climate conservation. Her brand equity speaks of her being self-made, real, relatable, transparent and she is also seen as a woman who has a voice of her own. That is why she has been roped in by an international crystal brand Swarovski that is known for making breathtakingly spectacular jewellery and fine watches.

Bhumi Pednekar, supermodel Karlie Kloss and South Korean actress Park Shin-Hye have this in common and it is related to Swarovski 

The brand is endorsed globally by supermodel Karlie Kloss, with South Korean actress Park Shin-Hye, British author, and influencer Candice Brathwaite also on their roster. Now, Bhumi joins this league of achievers who have created their own destiny through sheer hard work and determination. The brand felt that Bhumi is not only celebrated for her body of work in Bollywood but she is also hailed for being a vocal citizen. She has constantly spoken about climate change and its growing threat to the planet.

Bhumi has always been an environmentally conscious citizen who has taken up climate conservation as a cause to raise awareness among fellow Indians. Bhumi has launched a lauded online and offline initiative called Climate Warrior through which she is mobilising citizens of India to contribute towards protecting the environment.

In an earlier interaction, Bhumi had revealed that she was environmentally conscious since her childhood. “I had this fear and it started from my childhood, ‘oh what would happen to this world! What would happen to this world when the water dries up?’ That was my first question in my head. So, I started reading up on climate change. I have always been conscious, tried to have a sustainable style of living, especially since I became an adult. But then I realized I wasn’t really doing enough and that’s when I started Climate Warrior,” she had said.

ALSO READ: Halloween 2020: Sonam Kapoor Ahuja, Bhumi Pednekar, Amy Jackson show how to look their creative best; share their makeup tutorials


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