Bhumi Pednekar has carved a niche for herself with her phenomenal acting skills and her fight towards climate conservation. Her brand equity speaks of her being self-made, real, relatable, transparent and she is also seen as a woman who has a voice of her own. That is why she has been roped in by an international crystal brand Swarovski that is known for making breathtakingly spectacular jewellery and fine watches.
The brand is endorsed globally by supermodel Karlie Kloss, with South Korean actress Park Shin-Hye, British author, and influencer Candice Brathwaite also on their roster. Now, Bhumi joins this league of achievers who have created their own destiny through sheer hard work and determination. The brand felt that Bhumi is not only celebrated for her body of work in Bollywood but she is also hailed for being a vocal citizen. She has constantly spoken about climate change and its growing threat to the planet.
Bhumi has always been an environmentally conscious citizen who has taken up climate conservation as a cause to raise awareness among fellow Indians. Bhumi has launched a lauded online and offline initiative called Climate Warrior through which she is mobilising citizens of India to contribute towards protecting the environment.
In an earlier interaction, Bhumi had revealed that she was environmentally conscious since her childhood. “I had this fear and it started from my childhood, ‘oh what would happen to this world! What would happen to this world when the water dries up?’ That was my first question in my head. So, I started reading up on climate change. I have always been conscious, tried to have a sustainable style of living, especially since I became an adult. But then I realized I wasn’t really doing enough and that’s when I started Climate Warrior,” she had said.
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This Diwali, I am so delighted to announce my association with @swarovski for their sparkling Diwali campaign. It is a proud moment as this is the first time ever that the brand has had an Indian face associated with it. Personally, the brand means a lot to me. The 1st ever piece of jewellery my sister and I were gifted by my parents were matching Swarovski bracelet. I wore that band for years. Life does come full circle. Catch me at a store near you or on Myntra & Tata Cliq Luxury. So excited to #Celebratethesparkle with you all
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