With coronavirus pandemic seriously impacting daily wage earners and migrant labourers who were travelling long distances on foot to get back home, Bollywood star Bhumi Pednekar, the brand ambassador for a footwear brand, came forward to help the poor and needy.
It was Bhumi’s idea to help as many people as possible after she saw gut-wrenching images of migrant workers walking home bare-foot with their children! She immediately called the top bosses of the footwear brand and activated this with them.
Bhumi and the footwear company, Lakhani, teamed up with The Robin Hood Army which is a volunteer-based, zero-funds organization spread across 12 countries in 180 cities for the activity. They helped about 1000 underprivileged people in and around Ghaziabad in Murad Nagar, Govindpuram, Vijay Nagar, and distributed footwear among men and women across age-groups.
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