Over the years, the ace entertainment and lifestyle brand, Bollywood Hungama, created content in and around Bollywood, Television, Hollywood, Music, Lifestyle and Celebrities. A go-to platform for film trade-based reportage or general entertainment news coverage, it has revolutionised the field of entertainment journalism. As Bollywood Hungama completes 25 years in 2023, it is gearing up to kick off a new journey by sponsoring The Style Icon awards.
BH Style Icons 2023: Vikram Phadnis steals the show with an exquisite outfit designed with Instax Instant Films; see pics
Speaking of the special night, celebrated Indian Fashion Designer, Vikram Phadnis, struck multiple chords at the Bollywood Style Icon Awards by showcasing a dress, featuring photo films by leading instant camera player - FUJIFILM Instax.
The striking vivid hues of the photographs created a remarkable effect. The carefully designed dress served as the most unique example of creative prowess by Phadnis and showcased Instax’s legacy in the imaging space.
The brand’s partnership with Bollywood Style Icon Awards as the Instant Pictures Partner is a testament to its commitment of staying at the forefront of trends. The award show will also feature an exclusive award category which will be presented by FUJIFILM as well as a dedicated on-ground PAP corner.
FUJIFILM Instax has a wide range of compact, technology-driven instant cameras and smartphone printers. These films produce state-of-the-art picture quality, instantly and are also waterproof. This makes them a favourite among millennials and Gen-Z alike for whom aesthetics and style go hand in hand.
“At FUJIFILM, we are proud to partner with industry stalwarts like Vikram Phadnis, who is the epitome of creative expression and style. With this, we strengthen our commitment to fostering creative expression and building a connection with the young, style-conscious Indian. We look forward to more such partnerships in the future,” said Mr Koji Wada, Managing Director, FUJIFILM India Pvt. Ltd.
Additionally, Mr Arun Babu, Head of Digital Camera, Instax & Optical Devices Business, FUJIFILM India said that “Bollywood Hungama has been a leader in all things Bollywood and style. At Fujifilm Instax, we build products for users who are trend conscious and allow them to carry their memories in their pockets. With trends from the 90s coming back into today’s culture, the warm hues of Instax photographs build an instant connection with the young generation. The beautifully crafted dress is a testament to how FUJIFILM puts creativity first. We are glad to have been associated with Bollywood Hungama and Vikram Phadnis.”
Also Read: BH Style Icons 2023: Power couple Karan Kundrra and Tejasswi Prakash win Most Stylish TV Actor awards
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