Bollywood Hungama

Bollywood Entertainment at its best

Last Updated 01.03.2021 | 12:14 PM IST
  • LANGUAGE

  • FOLLOW US ON

  • FEEDBACK

Beyoncé and Adidas launch third Ivy Park collection called ICY PARK

Bollywood News

Adidas and Beyoncé present the third collection in their ongoing Adidas x IVY PARK collaborative partnership. Aptly titled ICY PARK, the collection brings the streets to the slopes, infusing alpine-ready silhouettes with classic streetwear elements to deliver an array of apparel, footwear, and accessories that champion all forms of creative self-expression.

Beyoncé and Adidas launch third Ivy Park collection called ICY PARK

Expanding on the partnership’s collaborative mantra, 'Where is My Park', the collection is supported by a multi-media campaign, playfully dubbed 'ICY PARK', which seeks to inspire creativity, individuality, and imagination. With a campaign that features a diverse number of collaborators, IVY PARK invites all to think outside the box. New faces featured include model Hailey Bieber, record label CEO and rapper Gucci Mane, singer Kaash Paige, and models Akesha Murray, Shi Gray, and Kyla Coleman, to celebrate freedom of expression.

Beyoncé and Adidas launch third Ivy Park collection called ICY PARK

Challenging perceptions of traditional performance-focused design and encouraging the wearer to make their park a wonderland, the 'ICY PARK' collection is refreshingly chill with dynamic looks and silhouettes throughout.

Beyoncé and Adidas launch third Ivy Park collection called ICY PARK

Effortlessly functional, relentlessly stylish, and always inclusive, the collection features a number of bold apparel pieces matched with a selection of complementary accessories. Elevating versatility with essential winter wear, the 'ICY PARK' apparel offering infuses alpine silhouettes with faux shearling and performance towel terry materials, adding texture for the quintessential cozy vibe. Meanwhile, bringing the collection’s evocative theme to life, select apparel and accessories boast a brand new IVY PARK monogram, while others sport a playful ski tag print.

 

View this post on Instagram

 

A post shared by Beyoncé (@beyonce)

The 'ICY PARK' collection also sees Beyoncé expand her repertoire of footwear silhouettes with five new styles including updates to the IVY PARK Ultra Boost, Forum Lo, Forum Mid, and Super Sleek sneakers. The collection also introduces the IVY PARK Super Sleek Boot, boasting comfort and an enviable, cool design. Infused with rich textures and reflective details, the footwear offering reimagines mountain-ready style through the lens of Beyoncé’s distinct aesthetic perspective.

The gender-neutral collection includes everything the wearer needs to own the Gym to Life transition and utilizes UNITE FIT as the new standard of inclusive and genderless sizing, allowing an impressive size range of XXXS-4X for the apparel collection.

The third Adidas x IVY PARK collection launches on February 19th, 2021.

ALSO READ: Beyoncé launches Adidas x IVY Park Drip 2 and it is effortlessly functional, stylish and inclusive


BOLLYWOOD NEWS

Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood News Today & upcoming movies 2020 and stay updated with latest hindi movies only on Bollywood Hungama.

Rate this article
Make favorite
Copyright © 2021 Hungama Digital Media Entertainment Pvt. Ltd. All Rights Reserved.

Forgot Password

Please provide your registered email address or username
  • OR

Write A Review

  • Click to rate on scale of 1-5
  • 5000 characters remaining

New notification