Ayushmann Khurrana embodies the zest of New India and TIME magazine honour is proof of that

Ayushmann embodies the zest of new India!

October 9, 2023 - 12:08 PM IST

Bollywood actor Ayushmann Khurrana has managed to represent India on the global stage through his thought-provoking yet entertaining brand of cinema that is now lovingly referred to as The Ayushmann Khurrana Genre! The proof to this is TIME Magazine honouring him twice in three years as one of the most influential people. Ayushmann Khurrana reflects the aspirations, ambitions and value systems of the New India that’s restless, dynamic and hugely forward-thinking.

Ayushmann Khurrana embodies the zest of New India and TIME magazine honour is proof of that

In its citation, the TIME Magazine honoured Ayushmann by saying, “Ayushmann Khurrana is a Bollywood star like no other! As his career has flourished over the years, Khuranna has also become passionate about using his platform on the silver screen to advocate for social issues. Khurrana is committed to continuing to try to make a difference—both on-screen through his roles and off-screen through his advocacy.”

One look at the portfolio of brands that Ayushmann endorses will show his strong connect with the evolving and enterprising youth of India. 80 percent of his diverse portfolio of 24 brands comprise of legacy brands like Godrej, Nestle, Titan, Procter & Gamble etc.

Ayushmann is also the top choice amongst his contemporaries for the coveted BFSI (Banking, Financial Services, and Insurance) category. ICICI bank, Amazon Pay, Pine Labs are in his endorsement dossier and it only goes on to cement his reputation of being one of India’s most credible, trust worthy and valuable celebrity.

Like his movies, Ayushmann endeavours to push the boundaries of his brands’ advertising creatives. One such clutter breaking example is Wake Fit. This was the first time people saw an AI generated character of a celebrity in the ads. The campaign gathered massive eyeballs and recall among the audiences.

Ayushmann is also the National Ambassador of UNICEF in India - another example of his unmatched credibility in the country.

UNICEF’s Cynthia McCaffrey, said, “He is one of India’s biggest movie stars, and we are thrilled that he is using that powerful voice to stand with children and challenge harmful social norms and gender stereotypes. And it is a voice that resonates with UNICEF’s work and ethos in its sensitivity and passion.”

On the film front, Ayushmann was recently seen in Dream Girl 2, a film directed by Raaj Shaandilyaa and produced by Ektaa R Kapoor and Shobha Kapoor. The movie starred him and Ananya Panday in leading roles, with a supporting cast that includes Paresh Rawal, Rajpal Yadav, Asrani, Seema Pahwa, Vijay Raaz, Manjot Singh, Abhishek Banerjee, Ranjan Raj, Manoj Joshi, and Annu Kapoor. Dream Girl 2 hit theatres on August 25, 2023.

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