It is known that Shah Rukh Khan recently became the face of his son Aryan Khan’s luxury brand D’yavol X. For the ad campaign, Aryan directed his father and the luxury streetwear brand went live on their website on April 30. Within a day of its launch, Shah Rukh Khan signed jackets which are worth Rs. 2 lakh got sold out. Since then, fans have been requesting the brand and SRK to create the clothing line affordable too.#AskSRK Shah Rukh Khan says “Kuch karta hoon” after a fan requests him to lower the rates of Aryan Khan’s D’YAVOL X jackets
On May 6, 2023, Shah Rukh Khan announced that Jawan will move from June 2 to September 7 due to heavy VFX work. For the same, he also hosted his famous #AskSRK session where a fan asked about the jackets from Aryan's collection. A fan wrote, "ye dyavol x ke jacket thoda sa 1000- 2000 wale bhi bana do.... Wo wale khareedne me to ghar chala jayega #AskSRK."
SRK was quick to respond as he said, "Yeh D’Yavol X wale log mujhe bhi sasti nahi bech rahe….kuch karta hoon..!! #Jawan."
— Shah Rukh Khan (@iamsrk) May 6, 2023
Recently, Aryan Khan’s brand launched the Signature X jacket, a black jacket with subtle details, a hoodie, and D'YAVOL X's iconic red hand-painted X. The signature jacket had been autographed by the superstar. The limited edition collection had only 30 units of the jacket and within 24 hours since its launch, it got sold out. The jacket is priced at Rs. 2,00,555.
On the work front, Shah Rukh Khan was last seen in Pathaan. The film’s collections crossed Rs. 1000 crore at the worldwide box office. It released in theatres on January 25, 2023. The film also starred Deepika Padukone and John Abraham while it was directed by Siddharth Anand. He will also be seen in Atlee's Jawan in September 7, 2023. The film also stars Vijay Sethupathi and Nayanthara. Deepika is making a cameo in the film. He also has Rajkumar Hirani’s Dunki. The film is backed by Shah Rukh Khan’s Red Chillies Entertainment. It will release on the big screen on December 22, 2023. The film also stars Taapsee Pannu in the lead role along with Satish Shah and Boman Irani.
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