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Last Updated 25.02.2021 | 10:22 PM IST
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Ananya Panday, Tara Sutaria, Samantha Akkineni, Malaika Arora among others raise the temperature in regal photoshoot

Bollywood News

Fashion designer Arpita Mehta is a favourite amongst all the Bollywood celebrities. Her designs are a big hit amongst all. From bright hues to floral designs, she took the Desi fashion world by a storm. From organza lehengas to cropped cholis, her collection is a worth all the appreciation. Her previous collection Meadaura and Blurred Lines was a big hit. Meadaura was boho and with ethnic prints, lots of colour, flowy silhouettes and a hint of the Arpita Mehta magic.

Ananya Panday, Tara Sutaria, Samantha Akkineni, Malaika Arora among others raise the temperature in regal photoshoot as Arpita Mehta completes 10 years

Arpita Mehta is set to launch her coffee table book The Mirror along with an extensive photoshoot with celebrities.  “THE MIRROR - is a book of many moods of fashion. It is a reflection of the moods spanning the decade long journey of fashion label, Arpita Mehta. It brings together an entourage of a few of our industry’s most talented and beautiful women, to celebrate the brand’s remarkable journey,” the official statement read.

Designer Arpita Mehta whose had a successful last decade in the fashion industry celebrates this milestone with the launch of a coffee table book that features some of the brands most celebrated muses such as Sonam Kapoor, Sonakshi Sinha, Ananya Pandey, Kiara Advani, Samantha Prabhu, Madhuri Dixit Nene, Tara Sutaria, Malaika Arora, Athiya Shetty and Vaani Kapoor.

The Mirror is a book of the many moods of fashion. It is a reflection of the moods spanning the decade long journey of fashion label, Arpita Mehta. However, it tells a story of fashion that many can resonate with — through a series of words, anecdotes, retrospectives, emotions, themes and beautiful imagery. The photos shot by an entourage of the most talented people in the industry offer a peek into the label’s inimitable aesthetic, featuring iconic looks from campaign shoots, candid captures, in the making of, and moods in the form of endless inspiration. From the unseen to the most breathtaking, this visual compilation reveals the remarkable breadth of the designer’s work. Look closely though, and you will see references in the most subtle ways to everything that is Arpita Mehta, the person and the label. It is a tribute to the years gone by, but also a celebration of all that there is to look forward to in this trans-formative world of fashion.

This gorgeous reflective blush-cased coffee table book has been brought to life just like any other Arpita Mehta masterpiece — with love, thoughtfulness and attention to detail that is apparent. It features beautiful collections, campaigns, people and superstars — all of which speak the language of moods that anyone who flips through the 250+ page book will feel the moment they deep dive into it. Each page is composed to inspire you — whoever you may be. What makes the coffee table book extra special, and even more a signature Arpita Mehta creation, is that it comes clad in a hand-embroidered mirror work jacket, custom made for this milestone creation, which can easily find its place in the fashion halls of fame.

Without a doubt, this iconic book will be the perfect finishing touch for any living room it finds its home in. It is a collectible that is designed to be easily devoured and treasured in a timeless fashion. Curated by the fashion designer herself, The Mirror has been written and edited by Kinjal Vora from The Writer’s Block and art directed and put together by Tarana Sheth Sabharwal.

The new collection is a wide array of colours, embroideries, and mirror work. The intricacies of the mirror work and the bright hues are the best part of the collection. The mirror work on Cholis, long jackets, shades of gold and embellishments. As Arpita Mehta completes 10 years in the industry, Bollywood celebrities are showing their support to her and showcasing their breathtaking photoshoot. Mirror work is the newest trend that's taking the fashion world by storm and we're obsessed with it.

Sonam Kapoor, Ananya Panday, Samantha Akkineni, Tara Sutaria, Sonakshi Sinha, Vaani Kapoor, Madhuri Dixit, Athiya Shetty and more are seen in this regal shoot.

 

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Also Read: Ananya Panday, Kiara Advani, Ranveer Singh teach you how to amp up your style to get rid of mid-week blues


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