Ananya Panday and filmmaker Anurag Kashyap have teamed up for an unconventional and highly entertaining commercial for haircare brand TRESemmé, and the result has quickly caught the internet’s attention. The ad blends self-aware humour, behind-the-scenes chaos and sharp banter, making it stand out from typical celebrity endorsements.
Set on a film shoot, the commercial opens with Ananya shooting a dramatic kidnapping scene, where she is tied to a chair while Anurag directs. However, the scene quickly goes off track when the filmmaker calls for a cut, visibly annoyed by one detail — Ananya’s hair. Despite the grim situation of the scene, her hair looks far too flawless, prompting Anurag to question how it could look “salon perfect” in such circumstances. He even reminds her that he had specifically asked her not to wash her hair for the shoot.
Ananya, playing along with the absurdity, insists that she hasn’t washed her hair and claims to be a “method actor.” Unconvinced, Anurag argues that her look doesn’t fit the realism he is aiming for and appears ready to walk off the set. That’s when the commercial takes a sharp, hilarious turn.
Fed up, Ananya launches into a fiery monologue, calling out the filmmaker for his attitude and sly remarks. She confronts him for referring to her as “Bandra Panday” while discussing shots with the assistant directors and accuses him of being scared to shoot a glam commercial film. She cheekily suggests that if such a project becomes successful, he might lose his indie filmmaker credibility and end up directing shampoo ads himself, flipping the narrative entirely.
Ananya shared the commercial on social media with the caption, “An Anurag Kashyap film definitely wasn’t on my 2026 bingo card. But things went off-script because my hair stole the scene. Some say tantrums, I say TRESemmé.” The post drew quick reactions, including a comment from her father Chunky Panday, who wrote “Faaab,” along with laughing emojis, while Bhavana Pandey and several industry colleagues also joined in with amused responses.
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Interestingly, Anurag Kashyap has previously spoken positively about Ananya’s growth as an actor. Speaking to The Juggernaut, he had said, “After that, I saw her in CTRL and Kho Gaye Hum Kahan. Something flipped inside her and she found herself or she is on the path to find herself. Whatever it is, she is doing great stuff. She took a risk, she is taking risks and she is quite natural. She experiments and is not playing safe unlike others.”
With its meta commentary and playful digs, the TRESemmé commercial showcases a refreshing collaboration that blurs the line between advertising and satire, leaving audiences entertained and talking.
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