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Last Updated 23.10.2019 | 2:57 PM IST
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Amitabh Bachchan: The dynamic brand game changer of 2016

The ‘Bachchan’ brand bandwagon has been on full throttle ever since the resurgence of the megastar post the KBC boom, when Amitabh Bachchan came into Indian homes with one of the most popular quiz shows of Indian television and the famous BPL advertisement.

The actor, who rules both the small and the big screens, has entrenched himself so deeply in the endorsement arena, that he is aptly called THE Game Changer in not just Cinema, but in Brands, Television and Digital Media. In popular opinion, he is one of the most powerful marketing forces in the country with a brand value is estimated at over `700 Crores’.

The ‘One Man Entertainment Industry’ will have his brand game stronger than ever in 2016, with newer products supposedly in the pipeline waiting for an endorsement go-ahead from the man himself.

Top industry leaders such as Pidilite ‘Dr Fix it’, Dabur – Herbal Ayurvedic, E Clinical – USA Major Health Care Company, YUPP TV have apparently pitched to get Mr Bachchan on board whereas his existing portfolio are being renewed as we speak for the 2016 financial year.

Not just India’s leading brands, but the Indian Government throughout the years too seems to effusively share the opinion of Amitabh Bachchan being the most saleable and credible name there is today. From recent successful campaigns such as Save The Tiger, TB Awareness, DD Kisan, Polio to reports on him being the next Incredible India Ambassador and Campaigner for Family Planning, looks like Brand Bachchan is all set to be stronger than ever in 2016.

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