Alia Bhatt opens first store of her brand Ed-a-Mamma at Jio World Drive : Bollywood News

In a remarkable blend of motherhood and entrepreneurship, Alia Bhatt has officially opened the first physical store for her children's clothing brand, Ed-a-Mamma, at Jio World Drive. This milestone comes after Bhatt launched Ed-a-Mamma while pregnant, showcasing her commitment to creating a brand that resonates with both kids and parents. Ed-a-Mamma quickly gained popularity for its vibrant and whimsical designs aimed at children.

Alia Bhatt opens first store of her brand Ed-a-Mamma at Jio World Drive

Announcing the store's opening on Instagram, Alia expressed her excitement and posted the pictures to give a glimpse inside the store and captioned, “I am so, so excited to announce that we have opened our very first Ed-a-Mamma store, at @jioworlddrive! What started as a small online dream has grown into this magical, colourful space where kids and parents can connect with and explore the world of Ed-a-Mamma. A big thank you to everyone who’s been part of this incredible journey. So drop by and dive into this new Ed-venture with us!
P.S. Don’t forget to check out our special collection of in-store toys that your little beans will love!”

View this post on Instagram

A post shared by Alia Bhatt ???? (@aliaabhatt)

With this launch, Alia Bhatt continues to blend her passion for fashion with her commitment to creating a magical shopping experience for families, marking a new chapter in the Ed-a-Mamma brand.

Alia's vision for Ed-a-Mamma emphasizes sustainability and creativity, making it a brand that parents can feel good about.

In addition to the clothing line, the store features a special collection of in-store toys, ensuring that little ones have plenty to explore. Bhatt encouraged her followers to visit and dive into this new “Ed-venture,” making it a must-see destination for families in the area.

With the opening of the Ed-a-Mamma store, Alia Bhatt continues to inspire others by blending her passions for family and fashion, paving the way for a new era in children's retail.

Also Read : Alia Bhatt lashes out at reports about her ‘Botox gone wrong’; calls it ‘garbage’ and adds, “Women are judged and objectified on the internet”