Personality rights have become a crucial issue for celebrities in the digital age, with numerous Bollywood actors turning to the courts to protect their name, image, and voice from unauthorised use. These cases set important precedents for the protection of celebrity identity in India. Here are 10 Bollywood stars who have actively defended their personality rights in India’s high courts.
Akshay Kumar
Akshay Kumar approached the Bombay High Court in 2025 to seek protection from the misuse of his image and voice through AI-generated deepfake videos and unauthorised advertisements. His case spotlighted the growing threat of digital impersonation in Bollywood.
Hrithik Roshan
Hrithik Roshan filed a suit in the Delhi High Court against the illegal use of his name and likeness, particularly targeting AI-generated content misrepresenting him. His legal battle highlights the challenges celebrities face with emerging technologies.
Aishwarya Rai Bachchan
Aishwarya Rai Bachchan sought protection from the Delhi High Court to guard against deepfake impersonations and fake websites that misuse her image and celebrity status. The case emphasised the need for robust legal frameworks for digital identity safety.
Abhishek Bachchan
In the Delhi High Court, Abhishek Bachchan contested unauthorised online content and voice misuse. His case is part of a wider trend where Bollywood celebrities challenge digital infringements on their personality rights.
Amitabh Bachchan
Amitabh Bachchan has a history of defending his personality rights in court, notably against the misuse of his image and voice in advertisements. His long-standing legal activism has paved the way for newer celebrity rights cases.
Karan Johar
Karan Johar successfully defended his personality rights in the Bombay High Court by challenging the unauthorised use of his name in a film title, Shaadi Ke Director Karan Aur Johar. This case was significant for protecting personal brands beyond traditional image rights.
Suniel Shetty
Suniel Shetty’s case in the Bombay High Court established important legal protection against AI deepfakes and digital misuse of his persona, setting a benchmark for digital-era personality right protections in India.
Arijit Singh
Arijit Singh approached the Bombay High Court to address unauthorised AI replications of his voice and image. His case has contributed to evolving jurisprudence on personality rights in the digital domain.
Kumar Sanu
Kumar Sanu sought help from the Delhi High Court to remove objectionable AI-generated content misusing his singing style and image, underscoring concerns about vocal impersonations in music rights.
Asha Bhosle
Veteran singer Asha Bhosle filed a plea in the Bombay High Court to counter AI-generated songs and unauthorised voice cloning, highlighting that personality rights extend beyond actors to other public figures like singers.
These legal battles illustrate the evolving nature of personality rights protection in India, especially as technology increasingly challenges traditional definitions of identity and publicity. Bollywood celebrities are at the forefront of shaping legal protections for personal identity in the digital era.
Also Read: Akshay Kumar secures legal protection from unauthorized use of AI-generated content
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