Akshay goes all out for Anthony D’Souza’s Boss : Bollywood News

The cards have been well laid out on the table. The way Boss is being promoted, it is pretty much a planned campaign at work and as per insiders, Akshay Kumar is on the top of anything and everything that is spoken about the film. With a close watch on hyping up the film before it arrives in exactly a month from now, Akshay is looking at ending the year on a high.

"Akshay is mighty excited about the film and is going all out to ensure that it is a super success. He has aggressive plans for promoting the film and once he is back from his holidays in the coming week, he would be further going all out," informs a source.

Akshay goes all out for Anthony D’Souza’s Boss

While he started the year on a high with Special 26 turning out to be a good success, Once Upon Ay Time In Mumbaai Dobaara which Akshay believed would be an even bigger success, couldn't quite cover the distance. However with Boss, he has laid down the expectations loud and clear which is to plan the entire campaign well enough to ensure large audience for the film.

"His biggest opening so far has been with Rowdy Rathore and the task in hand is for Boss to better it." The source continues, "Producer Ashwin Varde along with director Anthony D'Souza are keeping talks centred on Boss aggressive. This is the reason why practically every day there is something or the other happening around Boss. Special music videos are being devised as well since Akshay firmly believes that chartbuster songs go a long way in heating up the hype and warming up the audience."

Akshay has a personal reason attached to Boss as well. Since the film has a strong father-son-brother bonding angle to it, he is reminded of the relationship that he shared with his father.

An insider adds, "This is the reason why he is so attached to the song 'Pitaah' in the film. Though the soundtrack comprises of a couple of chartbuster songs as well as a romantic number, it is 'Pitaah' which is closest to his heart. He plans to give the song a special release."