Aditya Roy Kapur turns brand ambassador for Bisleri Limonata; shoots for an ad with Ananya Panday’s father Chunky Panday : Bollywood News

Bisleri International has announced Aditya Roy Kapur as the new brand ambassador for Bisleri Limonata. The lemon-based beverage blends the zest of lime with the coolness of mint, delivering a refreshing experience for consumers. The launch of the vibrant #DoubleTheChill campaign aims to highlight this unique product experience, establishing strong recognition for Limonata's distinctive flavor blend.

Aditya Roy Kapur turns brand ambassador for Bisleri Limonata; shoots for an ad with Ananya Panday’s father Chunky Panday

The Bisleri Limonata #DoubleTheChill campaign was conceptualized and crafted by Bisleri's in-house creative team. The strategic brand association with Aditya Roy Kapur was managed by Wavemaker and Group M ESP who believed that the actor embodies the essence of the brand with his cool and refreshing persona, and has a strong fan following, especially among Gen Z. In fact, Aditya also shot for an ad campaign for the brand along with rumoured ex-girlfriend Ananya Panday’s father Chunky Panday.

Aditya Roy Kapur commented on his association with brand, "I'm excited to embark on this refreshing journey. Limonata's invigorating taste and zest for life perfectly aligns with my own outlook. I enjoyed being part of the campaign because it has such a chill and fun vibe and should be very enjoyable for the consumers. This besides, I am happy to collaborate and be a part of the Bisleri family."

Tushar Malhotra, Director of Sales and Marketing at Bisleri International said, "Bisleri Limonata stands out in lemon beverages with its lime and mint combination and has won over millions of consumers. Aditya Roy Kapur is a great brand fit because he is one of the coolest actors today with an easy going charm. With this campaign, we're set to strengthen our bond with GenZ consumers and drive even greater demand for Limonata."

The integrated launch of the campaign will be promoted across various platforms, including television, digital media, out-of-home media, delivery vehicles, trade marketing, OTT platforms, and more.

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