YRF Ad Cell, the in-house advertising division of Yash Raj Films, won the prestigious RAPA award for 'Campaign of the Year' on TV [The S.S. Oberoi Trophy] for the Dish TV campaign featuring Shah Rukh Khan. The ad was directed by Arjun Sablok. This was the fourth RAPA for Arjun at YRF Ad Cell, the earlier three for Dabur Hajmola, Dabur Chyawanprash and the Dhoom music video with Tata Young.
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