Xlantic Music Group, an independent music label, has struck a distribution deal with Sony Music for the Asia-Pacific region and is close to signing the worldwide rights as well. Xlantic's promoter, David Fischer, who earlier launched Turner Broadcasting in India, said Boom's music is significant as it is the first cross-over track. The pulsating beat of the number Mundya To Bach Ke has hit the top of the charts in Italy, Britain and Germany, even ahead of Koi Mil Gaya.
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