If you thought BBUDDAH – HOGA TERRA BAAP and DELHI BELLY would be competing fiercely for eyeballs and footfalls on 1 July, you’re partly right. But there’s a third film in the fray and chances are this film would cut into the business of BBUDDAH – HOGA TERRA BAAP and DELHI BELLY. The film in question is Michael Bay’s TRANFORMERS: DARK OF THE MOON. Incidentally, Viacom18, the principal distributors of BBUDDAH – HOGA TERRA BAAP, will be distributing TRANFORMERS in India as well. Knowing how FAST FIVE, PIRATES OF THE CARIBBEAN, THE HANGOVER and KUNG FU PANDA 2 have ravaged the business of Hindi films, I am sure, the producers of BBUDDAH – HOGA TERRA BAAP and DELHI BELLY wouldn’t be taking the competition posed by the Hollywood biggie lightly.
In fact, the TRANFORMERS editions in 2007 and 2009 have fared very well in India, making it a successful brand to look forward to. In fact, looking at the tremendous hype surrounding the film, Viacom18 has decided to dub the film in Hindi, Tamil and Telugu languages and give it a wide release in India. That’s not all, the new instalment of TRANFORMERS is arriving in select markets across the globe on Wednesday, 29 June and Viacom18 has decided to release the film in India on Wednesday as well.
However, Vikram Malhotra of Viacom18, who’s distributing TRANFORMERS as well as BBUDDAH – HOGA TERRA BAAP, doesn’t rule out the stiff competition posed by TRANFORMERS, but also feels that the three films belong to diverse genres and hence, TRANFORMERS won’t plunder the business of the Hindi counterparts, like the recent Hollywood films have successfully managed to do in the past.
“I’d like to speak for TRANFORMERS and BBUDDAH – HOGA TERRA BAAP, since Viacom18 is distributing these two films. Agree, Hollywood movies have made deep inroads in the Indian market, but TRANFORMERS and BBUDDAH – HOGA TERRA BAAP are poles apart in terms of content and I don’t foresee the two films eating into each other’s business. I strongly feel that TRANFORMERS will appeal more to the urban youth, the viewers who throng the plexes and the South region, while BBUDDAH – HOGA TERRA BAAP is a mass-appealing film that caters to the plexes as well as the mass-dominated territories. I am sure, the two films will complement each other well,” he reasons.
In view of the fact that BBUDDAH – HOGA TERRA BAAP was confirmed for 1 July, Viacom18 could’ve postponed TRANFORMERS by a week or two in India. “But you can’t control the pirates, since TRANFORMERS is releasing in select countries on 29 June. Why ruin the prospects in India? It’s a calculated decision and one can only hope for the best. The three films have sharply defined audiences and let’s hope they co-exist at the box-office,” he adds. Fingers crossed!