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Last Updated 17.11.2019 | 8:07 PM IST



Tata Elxsi and A Squared Ent. join hands

Tata Elxsi, a part of the Tata Group, India’s one of the largest business conglomerates and A Squared Entertainment (A2), an international children’s entertainment company have recently signed a Memorandum of Understanding (MOU) to form a joint venture to create, develop and distribute original brands, including animated entertainment and digital gaming.

“Combining A2’s creative development, brand management and multi-media distribution expertise with Tata Elxsi’s exceptional animation capabilities and technological innovation gives us a tremendous advantage in today’s competitive children’s marketplace,” said children’s entertainment veteran, Andy Heyward, Co-President, A
Squared. “Not to mention the powerful stable of brands that is already in development with personalities ranging from Warren Buffett to Martha Stewart, Gisele Bundchen and Stan Lee. This is just the start”

“Tata Elxsi’s Visual Computing Lab (VCL) has been associated with award-winning animation and VFX projects for motion pictures, television programs and TV commercials. This venture will combine the best of creative and marketing skills from Hollywood and the animation production experience and scale of Visual Computing Labs of Tata Elxsi to create meaningful and purposeful content of which we can all be proud of,” said Madhukar Dev, CEO and Managing Director of Tata Elxsi.

Headquartered in Los Angeles, A Squared Entertainment (A2) is a full-service brand entertainment company that creates, develops, produces, programs, markets, merchandises and distributes content with a purpose, across all channels: online, offline, on-air and at retail outlets.

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