Bollywood Hungama
Last Updated 24.08.2019 | 8:13 PM IST
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T-Series’ five film music deal with Excel Entertainment

T-Series has acquired the music rights for the upcoming Excel Entertainment movies. Bhushan Kumar, the head honcho of T-Series, announced the acquisition of the most awaited films of the year Dil Dhadakne Do and Bangistan.

After the successful endeavor with Yaariyan, Jai Ho, Highway, Shaadi Ke Side Effects, Queen, Hate Story 2, and Kick T-Series now holds music rights of Dil Dhadakne Do starring Ranveer Singh, Priyanka Chopra, Farhan Akhtar, Anushka Sharma, Anil Kapoor, Rahul Bose and Shefali Shah, directed by Zoya Akhtar. Another awaited film is Bangistan starring Riteish Deshmukh, Pulkit Samrat and Jacqueline Fernandez, directed by debutant Karan Anshuman.

T-Series has been associated with Excel Entertainment in the past with their earlier production like Don 2, Talaash, Zindagi Na Milegi Dobara, Rock On, Don, Dil Chahta Hai. Their collaboration continues with Excel Entertainment’s forthcoming projects like Raees starring Shah Rukh Khan, Rock On 2, and Reema Kagti‘s next with Saif Ali Khan.

The music giant, T-Series has promoted several films over the years and now, they plan to extend their scope of marketing and use different avenues to promote these films’ music. The scale of marketing and promotions gets bigger and better.

Bhushan Kumar says, “Our association with Excel goes back to the days of Dil Chahta Hai. Excel Entertainment has some really exciting projects lined up for the future and we are glad to have acquired rights of their films Dil Dhadakne Do and Bangistan.

Ritesh Sidhwani of Excel Entertainment says, “We are happy to have T-Series on board for our forthcoming film’s music rights. Right from Dil Chahta Hai, Don, Zindagi Na Milegi Dobara, Rock On, we have delivered hit albums and are looking forward for this new collaboration with T Series for our future projects.”

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