T-Series has acquired the music rights of many upcoming big banner films of 2014. Bhushan Kumar, the head honcho of T-Series, is proud to announce the acquisition of PK, one of the most awaited films of 2014.
After their successful endeavor with Yaariyan, Highway, Queen, 2 States, Ek Villain, T-Series has now acquired the music rights of PK starring Aamir Khan, Sushant Singh Rajput, Anushka Sharma and many others. Slated for a December release, PK is a satire directed by Rajkumar Hirani and produced by Aamir Khan, Rajkumar Hirani, Vidhu Vinod Chopra and Siddharth Roy Kapur. Bhushan Kumar, who has worked with the trio of Aamir Khan, Vidhu Vinod Chopra and RajKumar Hirani before as well with 3 Idiots (which was one of the biggest Hindi film grossers), is now all set to promote their next.
Besides PK, T-Series has also acquired the music rights of the other Khans’ films like Shah Rukh Khan‘s Happy New Year and Salman Khan‘s Kick. The music giant T-Series, who has promoted several films over the years, now plans to extend their scope of marketing and use different avenues to promote these films. The scale of marketing and promotions only gets bigger and better.