T-Series acquires the music rights for the upcoming big banner films. Bhushan Kumar, the head honcho of T-Series, has acquired the music rights of the most awaited films of the year - Jagga Jasoos, Kick, Happy New Year and many others.
After the successful endeavor with Yaariyan, Jai Ho, Highway, Shaadi ke Side Effects, Queen, T-Series holds music rights of Kick starring Salman Khan and Jacqueline Fernandez produced and directed by Sajid Nadidwala releasing in July this year.
Another awaited film releasing in October this year is Happy New Year produced by Gauri Khan is directed by Farah Khan starring SRK, Deepika Padukone, Abhishek Bachchan, Boman Irani and others. T-Series has always been associated with Shah Rukh's production right from his first home production Chalte Chalte. After successfully promoting Chennai Express last year, Shah Rukh has continued his relationship with Bhushan Kumar with his upcoming film.
T-Series has also acquired the music rights of Jagga Jasoos starring Ranbir Kapoor and Katrina Kaif directed by Anurag Basu which is produced under the banner of Picture Shuru Productions, a joint production company by Ranbir Kapoor and Anurag Basu.
The music giant, T-Series, who has promoted several films over the years; they plan to extend their scope of marketing and use different avenues to promote these films. The scale of marketing and promotions gets bigger and better.